Hispanics gain more representation, and most U.S. states will have a significant Latino population in the near future. Currently, 16 states have at least a half-million Hispanic residents, a number that demolishes misconceptions. One such misconception is that Latino community is exclusively concentrated on large urban centers like New York or Los Angeles.
Monday Night Football (MNF), the live broadcast of the National Football League on ESPN, has its first ever Latino commercial. The spot is the creation of the director and NFL fan J.R. Arinaga, who was inspired by NY Jets quarterback Mark Sanchez and the charismatic way in which Sanchez embraces his Hispanic heritage. Both Mark Sanchez and J.R. Arinaga are USC alumni of Mexican descent.