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Hispanic Population Grew 18% More Than Others In Washington D.C.

Hispanics gain more representation, and most U.S. states will have a significant Latino population in the near future. Currently, 16 states have at least a half-million Hispanic residents, a number that demolishes misconceptions. One such misconception is that Latino community is exclusively concentrated on large urban centers like New York or Los Angeles.


The Hispanic Ad of the Week: “Viva Monday Night Football!” (J.R. Arinaga)

Monday Night Football (MNF), the live broadcast of the National Football League on ESPN, has its first ever Latino commercial. The spot is the creation of the director and NFL fan J.R. Arinaga, who was inspired by NY Jets quarterback Mark Sanchez and the charismatic way in which Sanchez embraces his Hispanic heritage. Both Mark Sanchez and J.R. Arinaga are USC alumni of Mexican descent.


Facebook Reinvents Itself With A New Profile And Music And TV Applications

Today Facebook introduced new features that will be implemented soon. At the F8 Conference, a Facebook developer event in San Francisco, the social network surprised everyone with new features and changes to user profile pages.


The Hispanic Ad of the Week: “Marruecos” (BBDO Argentina, Matarazzo)

Last week the “BBDO Argentina” agency presented its lastest work for Matarazzo, the Italian pasta brand. Completely produced in Morocco, the TV spot mixes all the ingredients that make it relevant for the audience. It combines a good visual narrative and an exotic atmosphere, and it highlights Hispanics values like “family unity”, sympathy or harmony in personal relations, respect for others and tradition.


Obama Reassures Markets With Jobs and Tax Reform Promises

On September 8th at a joint session of Congress the President of the United States, Barack Obama, promised tax cuts in exchange for employment stimulus. The President hopes the proposed bill will provide some relief to one of the most serious problems the Obama administration has faced: unemployment, which has hovered at a painful rate of 9% according to the latest data in September.


“I Had Cancer”: A Paradigm in Health 2.0

Social networks have become important meeting points and support tools for people who have some type of disease. In our previous article on health and social media, we already addressed the current trends in Health 2.0, explaining how the Mayo Clinic reaches the Hispanic community through Facebook and Twitter. This week we present you a health platform created by the Hispanic Mailet Lopez.


The Ad of The Week: “Back To Start” (CAA Marketing)

Burritos, enchiladas, tacos… Who is not fascinated by the intense flavors of Mexican food? Believe it or not, this week we don´t try to open your appetite, nor will show you an ad produced by a Hispanic creative agency. This time we want to highlight the responsible work of “Chipotle Cultivate Foundation”, a non-profit organization established by the popular restaurant chain Chipotle Mexican Grill.


Women and Minorities in Business: A Lack of Representation

In the United States today, the challenge of creating a business environment with more diversity is a high priority for many leading companies. Including ethnic minorities in boardrooms and executive positions are some of the strategies used when companies try to achieve this goal. However minorities holding these positions are still very low. Surveys show minorities hold only 15% of management positions in Fortune 500 companies.


10 Key Goals In Social Media Advertising

Social Media advertising is integrated into most marketing strategies. In fact, 38% of advertisers always integrate social media functionality into their campaigns, and 34% do it frequently. Only 2% of social network advertisers have never been part of advertising planning, according to the study “The Rise of the Social Advertising“.

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