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The Hispanic Ad of the Week: “Viva Monday Night Football!” (J.R. Arinaga)

Monday Night Football (MNF), the live broadcast of the National Football League on ESPN, has its first ever Latino commercial. The spot is the creation of the director and NFL fan J.R. Arinaga, who was inspired by NY Jets quarterback Mark Sanchez and the charismatic way in which Sanchez embraces his Hispanic heritage. Both Mark Sanchez and J.R. Arinaga are USC alumni of Mexican descent.

The Hispanic Ad of the Week: “Marruecos” (BBDO Argentina, Matarazzo)

Last week the “BBDO Argentina” agency presented its lastest work for Matarazzo, the Italian pasta brand. Completely produced in Morocco, the TV spot mixes all the ingredients that make it relevant for the audience. It combines a good visual narrative and an exotic atmosphere, and it highlights Hispanics values like “family unity”, sympathy or harmony in personal relations, respect for others and tradition.

The Ad of The Week: “Back To Start” (CAA Marketing)

Burritos, enchiladas, tacos… Who is not fascinated by the intense flavors of Mexican food? Believe it or not, this week we don´t try to open your appetite, nor will show you an ad produced by a Hispanic creative agency. This time we want to highlight the responsible work of “Chipotle Cultivate Foundation”, a non-profit organization established by the popular restaurant chain Chipotle Mexican Grill.

Hispanic Community Key Target For Music Industry Advertising

New trends are always surrounding the Music industry, especially in the technology arena. A few weeks ago, for example, the “streaming” music service Spotify exceeded expectations with their launch in the United States. After its presentation on July 14, the music service surpassed 70,000 accounts in the first week, according to the prestigious music magazine Billboard.

The Hispanic Ad of The Week: “Crying” (Agency: Conill Saatchi & Saatchi)

We introduce you a new section in our blog: “The Hispanic Ad of The Week”. Every Tuesday we will display a latino ad or campaign that we consider outstanding for its creativity or its social impact in the Hispanic community. If you want to participate in this section and share a great latino campaign, please submit your proposal to advertising@atraza.com.

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