Monday Night Football (MNF), the live broadcast of the National Football League on ESPN, has its first ever Latino commercial. The spot is the creation of the director and NFL fan J.R. Arinaga, who was inspired by NY Jets quarterback Mark Sanchez and the charismatic way in which Sanchez embraces his Hispanic heritage. Both Mark Sanchez and J.R. Arinaga are USC alumni of Mexican descent.
Last week the “BBDO Argentina” agency presented its lastest work for Matarazzo, the Italian pasta brand. Completely produced in Morocco, the TV spot mixes all the ingredients that make it relevant for the audience. It combines a good visual narrative and an exotic atmosphere, and it highlights Hispanics values like “family unity”, sympathy or harmony in personal relations, respect for others and tradition.
We introduce you a new section in our blog: “The Hispanic Ad of The Week”. Every Tuesday we will display a latino ad or campaign that we consider outstanding for its creativity or its social impact in the Hispanic community. If you want to participate in this section and share a great latino campaign, please submit your proposal to firstname.lastname@example.org.
The feminine hygiene brand Summer’s Eve pulled an ad with a hand acting as a “talking” vagina for its campaign “Hail to the V” a couple of days ago, according to Adsweek. The campaign consisted of three spots where the hands of white, African American and Latina women represented a vagina.