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The Hispanic Ad of the Week: “Viva Monday Night Football!” (J.R. Arinaga)

Monday Night Football (MNF), the live broadcast of the National Football League on ESPN, has its first ever Latino commercial. The spot is the creation of the director and NFL fan J.R. Arinaga, who was inspired by NY Jets quarterback Mark Sanchez and the charismatic way in which Sanchez embraces his Hispanic heritage. Both Mark Sanchez and J.R. Arinaga are USC alumni of Mexican descent.

The Hispanic Ad of the Week: “Marruecos” (BBDO Argentina, Matarazzo)

Last week the “BBDO Argentina” agency presented its lastest work for Matarazzo, the Italian pasta brand. Completely produced in Morocco, the TV spot mixes all the ingredients that make it relevant for the audience. It combines a good visual narrative and an exotic atmosphere, and it highlights Hispanics values like “family unity”, sympathy or harmony in personal relations, respect for others and tradition.

Hispanic Community Key Target For Music Industry Advertising

New trends are always surrounding the Music industry, especially in the technology arena. A few weeks ago, for example, the “streaming” music service Spotify exceeded expectations with their launch in the United States. After its presentation on July 14, the music service surpassed 70,000 accounts in the first week, according to the prestigious music magazine Billboard.

The Hispanic Ad Of The Week: “Madres y Comadres”

This month Kmart launched its first brand-produced Spanish video series distributed through YouTube for U.S. Latina moms. “Madres y Comadres” is an eight-part original Spanish-language miniseries focused on Hispanic mothers and the unique challenges they face raising a family in America while also remaining true to their Hispanic identity.

The Growth Of Social Media Advertising

A recent study presented by The Pivot Conference found that 67% of companies already use social networks to advertise and publicize their services, while 18% are planning to implement these activities next year. The results also show that most companies are satisfied with the results of previous campaigns in social media.

The Hispanic Ad of The Week: “Crying” (Agency: Conill Saatchi & Saatchi)

We introduce you a new section in our blog: “The Hispanic Ad of The Week”. Every Tuesday we will display a latino ad or campaign that we consider outstanding for its creativity or its social impact in the Hispanic community. If you want to participate in this section and share a great latino campaign, please submit your proposal to advertising@atraza.com.

Summer’s Eve Pulls Ad with Stereotyped Latina

The feminine hygiene brand Summer’s Eve pulled an ad with a hand acting as a “talking” vagina for its campaign “Hail to the V” a couple of days ago, according to Adsweek. The campaign consisted of three spots where the hands of white, African American and Latina women represented a vagina.

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