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Facebook Reinvents Itself With A New Profile And Music And TV Applications

Today Facebook introduced new features that will be implemented soon. At the F8 Conference, a Facebook developer event in San Francisco, the social network surprised everyone with new features and changes to user profile pages.


“I Had Cancer”: A Paradigm in Health 2.0

Social networks have become important meeting points and support tools for people who have some type of disease. In our previous article on health and social media, we already addressed the current trends in Health 2.0, explaining how the Mayo Clinic reaches the Hispanic community through Facebook and Twitter. This week we present you a health platform created by the Hispanic Mailet Lopez.


10 Key Goals In Social Media Advertising

Social Media advertising is integrated into most marketing strategies. In fact, 38% of advertisers always integrate social media functionality into their campaigns, and 34% do it frequently. Only 2% of social network advertisers have never been part of advertising planning, according to the study “The Rise of the Social Advertising“.



Hispanics and African Americans: the most committed to online causes

According to a recent study, it appears that the Hispanic and African American communities are more likely to utilize social media when collaborating regarding social causes. The study was conducted at Georgetown University’s Center for Social Impact Communication with collaboration from the Ogilvy Public Relations firm.


Hispanic Community Key Target For Music Industry Advertising

New trends are always surrounding the Music industry, especially in the technology arena. A few weeks ago, for example, the “streaming” music service Spotify exceeded expectations with their launch in the United States. After its presentation on July 14, the music service surpassed 70,000 accounts in the first week, according to the prestigious music magazine Billboard.


The Challenge Of Measuring ROI in Social Media

HubSpot, the Internet marketing software company, recommends companies start thinking about how their marketing agency measures ROI for a marketing campaign. Measuring the ROI is not an easy task and for many marketers it is even more challenging to prove the revenue for a social media management team. What are we measuring? Do we count the number of fans, followers, comments, “likes” or “retweets”? Do we evaluate the brand perception? Should we just consider the revenue from sales?


The Hispanic Ad Of The Week: “Madres y Comadres”

This month Kmart launched its first brand-produced Spanish video series distributed through YouTube for U.S. Latina moms. “Madres y Comadres” is an eight-part original Spanish-language miniseries focused on Hispanic mothers and the unique challenges they face raising a family in America while also remaining true to their Hispanic identity.


Mayo Clinic Health 2.0 Initiatives Provide Hispanic Community Options

Mayo Clinic announced the launch of a Spanish Twitter and a Spanish Facebook Page for the Hispanic community last month. With this initiative, the non-profit health organization plans to expand the information offered on health issues in Spanish and promote a more active participation of patients and physicians.


The Growth Of Social Media Advertising

A recent study presented by The Pivot Conference found that 67% of companies already use social networks to advertise and publicize their services, while 18% are planning to implement these activities next year. The results also show that most companies are satisfied with the results of previous campaigns in social media.

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