We introduce you a new section in our blog: “The Hispanic Ad of The Week”. Every Tuesday we will display a latino ad or campaign that we consider outstanding for its creativity or its social impact in the Hispanic community. If you want to participate in this section and share a great latino campaign, please submit your proposal to advertising@atraza.com.

This week we travel back in time to show you “Crying”, winner of a Gold Lion in the 57th Annual Cannes International Advertising Festival (2010).

Description:
Football is the most important sport in Argentina. The national team has not been performing well lately, but the Argentine movies had great success at festivals including the Oscars.

• Client: Consulate General of Argentina in Los Angeles
• Brand: New Cinema Film Festival
• Advertising Agency: Conill Saatchi & Saatchi, Torrance, USA
• Creative Director: Mario Granatur
• Copywriter: Pablo Buffagni/Benjamin Levy/Abel Gonzalez/Jessica Cuevas Art
• Director: Martin Donovan/Hernan Ibañez/Veronica Elizondo/Rob Casillas/Tony Rhi
• Agency Producer: Lourdes Caballero
• Production Company: PARANA FILMS, Los Angeles
• Date of First Appearance: Nov 8 2009 12:00AM

This post is also available in: Spanish